The adult eCommerce industry is booming with sales increasing yearly and brick and mortar stores seem to be a thing of the past as users can easily find products online and order from the comfort and privacy of their homes. The taboo of sex toys and adult products has reduced in later times but there is still disdain amongst the general public when entering sex stores. That’s why the eCommerce stores for adult products’ popularity have risen with the online marketplace of adult eCommerce being valued at over a whopping 50 billion. Now imagine you get a piece of that cake.
Many brick-and-mortar stores have made the switch to eCommerce to generate more sales and there are new adult brands popping up that are just eCommerce dedicated with no flagship stores. It’s crucial that if you are selling some sort of adult product then you are able to reach this massive audience online looking for your products but the problem is finding the correct eCommerce platform to build your website on and manage your inventory correctly.
The biggest adult brands have a massive online presence through their eCommerce stores and it has helped take their business to new levels. They allow direct communication between you and your customers that can establish trust and boost your sales. The right adult website design is highly important when building a store as customers will draw an impression of your brand just from the look of your design and it takes an average of 1-2 seconds for them to decide whether they like your website or not – it’s crucial that you leave a good first impression.
We’ve put together some of the best and most powerful eCommerce platforms where you can sell your adult products.
Why Build An Adult eCommerce Website?
Before we talk about the best eCommerce platform for your adult products but if you are still unsure whether you believe that eCommerce is the way forward for your adult brand, take a look at these amazing advantages that can help you.
No Geographic Barriers
Thanks to the online world, you are now not limited to geographic barriers and what do we mean by that? If you are a store owner then you are limited to customers only in a certain region whereas investing in eCommerce and building an online adult brand can reach customers all across the globe. How you choose to market your website is up to you whether it’d be through social media, SEO, email marketing and more. Regardless, people from all around the world are able to view your store and purchase if they are interested.
You are able to run your adult brand from wherever instead of having to stay in one location where you are restricted. That is why many brick-and-mortar stores are investing in an eCommerce presence to combine the sales of their store with online sales.
Lower Product Prices
If you run a brick-and-mortar store, you will know about the costs that add up to be seriously expensive such as rent, shop designs, repairs and many more. Due to high costs, many stores will have to raise the prices of their products in order to sell them for a profit whereas an online shop is a lot less costly and requires a lot less investment compared to what you would need if you were opening a physical store.
Meaning if you were to sell products you have the option to have lower costs on your products depending on the profit that you are set to make.
Allows Quick Sales
An adult eCommerce store is online 24/7 all week meaning that your customers can browse and quickly purchase a product in less than 5 minutes compared to a brick and mortar store where you are only open certain hours and to make a purchase you’d have to wait for customers to enter, browse and purchase.
eCommerce stores can also have a bunch of various payment options that suit your audience whether it’d be Apple Pay, Debit Card, Crypto, PayPal and more. Giving your customers a wide range of payment options can boost your revenue and allow your adult brand to grow.
3 Best Adult eCommerce Platforms
Now that you know the power of having an eCommerce store for your adult brand, it is time to find the right platform where you can grow your eCommerce store and easily manage the back end of the store without any problems.
Shopify
Arguably, the most popular eCommerce platform in the world currently is Shopify. Shopify has a range of monthly pricing from starter plans to more advanced plans for larger stores with added benefits such as lower transaction fees. Shopify allows you to create customised websites with a whole market of added plug-ins that can help raise the level of your store and gain more revenue.
Shopify is home to adult stores from small to global sites that do thousands of sales a day.
It is very simple and easy to track your orders, revenue and customers through Shopify. There is also a range of free & paid pre-made templates that you can choose from to build your store and the easy drag & drop builders means that even the most inexperienced web designer can build powerful stores that work.
WooCommerce
Through WordPress, you are able to sell your adult products. You will need to install WooCommerce which is an eCom platform purely for WordPress websites. There are no limitations to what you can build through WordPress and you are able to create amazing eCommerce websites. Like Shopify, you have the option for a wide range of plugins that can boost the revenue of your store depending on which ones you opt to choose.
WordPress websites are known for being extremely SEO-friendly when the site is built correctly meaning you can generate organic traffic who are interested in your products already leading to more sales.
BigCommerce
BigCommerce is also a highly popular choice for adult products especially brands with high inventory and large sales volume. Through BigCommerce you are able to have up to 500+ variations of a single product meaning if you have a product that has a broad choice of colour, finishes plus dimensions it could be useful for you compared to Shopify where the number is a lot lower.
Tracking sales and marketing is easy through BigCommerce as it supports many channels like TikTok, Facebook and more. BigCommerce has shown to be one of the market leaders when it comes to adult eCommerce.
