It has been reported that up to 75% of users will never go to the second page when searching for something. The best place to be is on the first page of Google and even better when you are placed top for organic traffic which will ultimately lead to increased revenue for your business. One business sector that benefits extremely from SEO (search engine optimisation) is the adult industry. SEO is a powerful digital marketing technique that focuses on ranking websites to drive your website to the top places on search engines for certain keywords.
Smart adult industry businesses utilise SEO in order to get more visibility for their website to get potential customers and clients who are already interested in purchasing. Adult businesses will understand the roadblocks set in place that can hinder the growth of their business such as strict advertisement guidelines on social media websites such as Facebook and Instagram. That’s why to establish yourself in the adult industry it is crucial that you invest in a long-term strategy with benefits that you can reap for years. The best strategy is Adult SEO, our team here has years of experience with search engine optimation – we’ve put together this article for adult websites to learn more about how adult SEO can help grow their business.
What Is Adult SEO?
Due to the nature of the adult industry, there are a few different techniques and strategies that an SEO agency has to do in order to get a website up the rankings. The adult industry is one of the most competitive industries in the world so adult sites need to be fully optimised in order to reach their target audience.
Adult SEO will involve a process which includes link building, content creation, website optimisation, keyword research and more. SEO is a strategy that can take years to learn and with the constant change of updates and technology evolving, it is an extremely difficult skill to master. To get an edge on your competitors, an investment in adult SEO could see your website established as an industry leader.
Why Should Your Adult Business Invest In SEO?
Adult websites are one of the most highly visited types of sites online with the audience growing year by year even competing against giants such as Amazon and Netflix. There are many different types of niches within the adult industry that you may find such as sex toys, porn sites, escort agencies and many more. Regardless of what niche you are in within the adult industry, adult SEO can work for you. Only a selected few of these websites in these niches will make up for most of the traffic but you’ll find the websites with the most traffic will always have solid content and an SEO strategy in place proving the high value of what adult search engine optimisation can bring to the table.
But what benefits can you get from having an adult SEO strategy in place?
Higher Brand Recognition
When having implemented a solid adult SEO strategy, the higher you climb up the rankings means the more brand recognition that you will get. The more people who interact with your site via Google will talk about it, and share your content and more meaning you will start to be seen as a top competitor inside your niche.
Increased User Experience
When fully optimising your website correctly, an SEO-friendly website is always more user-friendly than one that isn’t. One of the most important aspects of optimising your website correctly for search engines is improving the original content, the overall layout and more to give the user a much better experience when on your website. User experience is extremely important in the eyes of Google and will favour websites with user-friendly sites, an example being a fully responsive website that works across all devices such as mobile will be favoured more by search engines as now half the traffic that Google gets is from mobile users.
The top adult industry brands keep on top of their website and regularly update their content to give their user the best experience. The happier the user, the more likely they are to use your products or services.
Establish Your Presence Online
Like most ventures, the bigger the budget the more likely outcome that you will come out on top but high-quality SEO can help level the playing field. While a strong budget is helpful, SEO allows companies to compete against brands and companies that have been around for years. An SEO strategy will involve having an overview of where your current website is lacking and areas that you can target in order to pick up organic traffic that other people have missed.
The more action, dedication and patience that you have with SEO, the more rewards you are going to see. Many adult websites have seen themselves being established as one of the top dogs in their industry through SEO, if a user searches for your products and services to see if your website is top for a particular keyword they are going to assume that your business is the best.
Increased Traffic
SEO is an amazing way to start driving traffic to your website but unlike advertisements that you come across on Facebook, Google Ads or Instagram the traffic that you will be getting is already warm meaning they are already interested in the services or products that you can offer. A massive increase in warm traffic means a boost of revenue for your business leading to healthy growth in the future.
Invest In Adult SEO
Adult SEO is a difficult skill to master but with the right team behind it such as the experts here at RankAdult, you can start to maximise the benefits for your website. SEO is a long-term strategy that needs to be treated with a degree of patience combined with daily action but it is undoubtedly the best route you can take for your business with results that you can see for years to come.
